TRUECUT started from the little 11 year old boy that managed to find his way to a digital camcorder, with his hair longer than Justin Biebers at the time, the style where you would practically be classed illegal to drive because the fringe covered your eyes, he quickly started filming his friends doing cool tricks on their scooters. Filming his friends do little hops onto the side curb and running back inside full of excitement to edit on his 2009 iPod, who knew this would be the beginning of a long, long journey.

A fair bit of saving pocket money later and Oscar got his first DSLR… and a tripod (into the big leagues now). It was time to get an understanding of the growing social media space, within the next few years Oscar took multiple channels to an organic growth of 7 million views and 40,000+ subscribers throughout the 2012 - 2016 period. You can only imagine the fuel that's put on the momentum fire of a 15 year old generating 7 million views through various strategies, consistency and most importantly, trial and error.

What followed was time to put his big boy pants on, iron that crinkly shirt and wave his Nan goodbye from the train station as he set off to the big city to navigate the corporate media world. What was meant to be an internship ended up being a solo role of creating media for an 80 million dollar global business (naive? noooo… confidence? confidence).

A few years passed and Oscar had found himself alongside his family in New Zealand, promised a sun tan (sun burn), it was time to do the next best thing. A strong desire to help not one brand but several at once, to the best way possible, in an innovative way that will bring a new value to more brands so they can concentrate on being a business, TRUECUT was born. How can we add value in a media saturated world? How can we pivot when others don't? Can we do it… let's find out.

Hi, I'm Oscar. Good morning, good afternoon, good evening, thank you for having a read through what is a snippet into the timeline that developed TRUECUT. Our goal is now to not only service, but to work alongside you, collaborate in a way that leaves everyone in the room wanting to start the next project before we've finished with the one we're on right now. We won't just be your next creative team, we'll be your last.