CCS BMW
Social Attention
Client:
CCS BMW
Year:
2025
Type:
Strategy
,
Hybrid Content
Local creative increases engagement & attention through local connection and relatability, every time.
Project Description
CCS BMW needed content that didn't just look premium, it needed to feel local. We built a social-first content engine from strategy through to execution. Vertical reels designed to stop the scroll, paired with hero photography shot on location for adverts that connect instead of sell.
Why local? Because a stock image of a BMW on a European highway tells your Auckland audience nothing. A BMW shot on their roads, in their light, with their people, that's the difference between an advert someone skips and one they identify with.
Want to see how the social-first creative delivered a 4,000% engagement increase in 48 hours? Read the full case study.
Credits
Strategy
:
TRUECUT
Creative Direction
:
TRUECUT
Production
:
TRUECUT
Editing
:
TRUECUT
